Aesop believes in well-considered design–for their products and their stores. Limewash Paint from Bauwerk Colour has been part of their wall finishes for a number of their stores.
Aesop believes in well-considered design–for their products and their stores. Limewash Paint from Bauwerk Colour has been part of their wall finishes for a number of their stores.
Aesop, the cult favourite skincare brand, believes that well-considered design improves our lives. Whilst they take this approach with their products and their minimalist brown packaging, this also extends to a unique approach to shop design. When creating new locations, they utilise the existing features to enhance, rather than alter, for more harmonious spaces. It also results in a wide portfolio of stunning places with unique characteristics.
Bauwerk Colour natural limewash paints have been utilised in a number of Aesop's unique store designs. The Castle Towers store in Sydney uses the burnt orange tones of the terracotta tiles and the 'Moorland' limewashed walls to reference the red tiled roofs popular in suburbia mid-century. Whilst the Claremont Perth store uses 'Medlar' to complement the unique geometric plywood sculpture. In both locations, the limewash has been applied by simply brushing in a loose random way, that subtly reinforces the natural origins of their products and their inherent beauty to their customers. The light-refracting properties of limewash make the walls glow and take on an almost mystical appearance.
Bauwerk Colour paints are pure and free from harmful substances, which makes them a perfect choice for a brand that shares the same values. It's an added bonus that both brands were started in Australia!